Baggu
Need a way to sneak your 50Ib. dog on the subway? Done. Refuse to make a second trip to your car to get the rest of your groceries? Also done. Whatever your needs are, Baggu bags have you covered because they can hold a lot more than you think.
Partner: Erica Goldsworthy
Print Ad
We felt like a print ad would be the perfect opportunity to inform consumers on the fashion and functionality of Baggu bags.
OOH Ads
We wanted to put posters in train and subway stations in cities to show consumers that Baggu bags can hold all the necessities, even their furry friends.
We plan to put these off interstates going in and out of major cities to draw attention to Baggu.
We wanted to put this ad in airports to advertise Baggu’s carry-on bags.
Instagram Post
We wanted to highlight the various uses for Baggu bags and the different types of people who use them. We chose to do this on Instagram because it’s a great way to interact with consumers.