Tide
We were tasked with creating a campaign to encourage consumers to switch to cold-water washing and fall in love with Tide.
Placed 4th in regionals in the 2023-2024 competition.
National Student Advertising Competition Team 215
Tide is America’s #1 laundry detergent brand.
Background
Key Insight
18-35-year-olds care about things that benefit them.
Big Idea
Going cold with Tide will help consumers save money, their clothes, and their environment.
Approach
We built a campaign that will show the positive impacts of using cold-water washing with Tide.
