Warbonnet Blackbird XLC Hammock
Argue less with the Warbonnet Blackbird XLC Hammock. Most hammocks are either aesthetically pleasing or incredibly rugged, there’s no in-between. Then came along the Warbonnet Blackbird XLC hammock, the savior to all adventurous couple’s relationships. This is finally something they can truly agree on.
Partners: Alexa Spahr and Emily Waldo
Warbonnet Outdoors was founded in 2008 by outdoor enthusiast Brandon Waddy. Warbonnet makes comfortable, durable, long-lasting camping hammocks.
Background
Target
Adventurous couples between the ages of 28-50.
Couples want to explore the great outdoors with each other but can’t seem to agree on anything.
Problem
Show that Warbonnet’s hammock has numerous customization options for her and the rugged durability for him, is something the couple can finally agree on.
Approach
TV Concept
There are more than enough tough hammocks on the market. Many brands show their hammock withstanding extreme weather and temperatures but we wanted to show that Warbonnet’s Blackbird XLC hammock can withstand special adventures. We plan to run this ad on various outdoor and nature-themed channels to show couples that this is a hiking necessity for them.
AllTrails App Ad
AllTrails is a popular app among experienced and recreational hikers that allows users to find hiking trails near them. We chose to put a digital ad in the app for users to see as they are scrolling through to encourage them to buy a hammock for their next adventure.
Billboard
Couples argue over all sorts of things. Whose turn it is to do the dishes, who is in control of the TV remote, and especially, where to go on a date. We chose to put this in cities, specifically in residential areas, to help couples decide what their next outing will be.
Print Ad
We chose to run this ad in outdoor and hiking magazines to show all of the Warbonnet Blackbird XLC’s unique features. The print ad is a great opportunity to show that the hammock is made from durable materials, has a lot of customization options, and can even save relationships.